I sampled a few FRAMESI COLOR LOVER Shampoos and I am finding that they leave the hair very rough and not as conditioned as her current sulfate-free shampoos. Why is this?

What is the difference between framesi sulfate-free shampoos versus other brand's sulfate-free shampoos?

Depending on which sulfate-free shampoos you have been using, most are heavy and cause a build-up with repeated usage. This build-up actually makes the hair feel soft because it leaves the hair overly conditioned and heavy. FRAMESI COLOR LOVER Shampoos will not build up with repeated usage and are therefore not as “heavy” on the hair and may actually feel “too cleansed”. Once you remove the build-up on the hair from your previous shampoo, you will find the COLOR LOVER shampoos leave the hair silky and conditioned, without weight.