Why do the FRAMESI COLOR LOVER shampoos lather so easily but don’t weigh the hair down as is found with many sulfate-free shampoos?

Not all sulfate-free shampoos are created equally. FRAMESI COLOR LOVER shampoos are formulated with a unique combination of ingredients including sulfate-free surfactants.  These ingredients do not coat or build-up on the hair, so it is able to lather and gently cleanse more easily.