FRAMCOLOR PURE PIGMENT PLUS
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      3. FRAMCOLOR PURE PIGMENT PLUS

      What makes FRAMCOLOR PURE PIGMENT PLUS colors last longer on damaged hair?

      The innovative Hyper-HYDRO Technology with no activator required guarantees the Hybrid-lipid balance is restored, making fragile hair stronger.

      The more damaged/porous the hair is, the more FRAMCOLOR PURE PIGMENT PLUS color will adhere to damaged hair and last longer than oxidative color that requires an activator.